marketing strategy


We provide change management services that are highly effective in realigning business operations for optimum performance and if necessary, achieving complete paradigm shifts in corporate strategies.

Marketing Strategy

Industries We Serve
  • Adhesives & Sealants
  • Aerospace
  • Automotive
  • Building Materials
  • Chemicals
  • Construction Products
  • Food & Beverage
  • Inks
  • Material Sciences
  • Paint & Coatings
  • Personal Care
  • Pharmaceuticals
  • Plastics
  • Polymer Sciences
  • Printing Industries
  • Private Equity

While cost reductions and operational improvements are extremely important, no organization can save its way to prosperity and an industry leadership position. Greatness can only come from profitable growth.

We specialize in collecting, analyzing and interpreting information about the outside world such as (1) certain aspects of the global economy or shifts in geopolitics on a macro level, or (2) customer requirements and competitors’ capabilities on a more focused industry level. We help our clients translate these in-depth global and industry insights into highly effective marketing strategies and growth plans.

  • Market Research & Industry Analyses
    Orr & Boss evaluates the important trends and driving forces that influence corporate strategies and the profit potential of an industry.
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  • Market Opportunity Assessment
    Whether a company is trying to penetrate a new market sector or is considering launching innovative products in a core market, an opportunity assessment conducted before such a move is often the difference between success and failure.
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  • Technology Assessment and Development
    Orr & Boss works with clients to align research and development projects with corporate and marketing strategies.
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  • Voice of the Customer
    Forward-thinking companies understand that getting the right focus on customers is the absolute key to success.
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  • Market & Company Due Diligence
    Orr & Boss is often retained by private equity funds and strategic buyers of companies to conduct a "competitive gut check" related to a potential acquisition target.
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  • Market Entry Strategies
    Drawing upon all of the information gained from the above methodologies, Orr & Boss assists clients in developing marketing plans and creating the organizational structures to support expansion into new markets.
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  • Marketing Plan Development
    A critical component of a company's business plan is the marketing plan contained within it.
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  • The Orr & Boss Marketing Research Approach
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