marketing strategy


We provide change management services that are highly effective in realigning business operations for optimum performance and if necessary, achieving complete paradigm shifts in corporate strategies.

Marketing Strategy  :  Market & Company Due Diligence

Industries We Serve
  • Adhesives & Sealants
  • Aerospace
  • Automotive
  • Building Materials
  • Chemicals
  • Construction Products
  • Food & Beverage
  • Inks
  • Material Sciences
  • Paint & Coatings
  • Personal Care
  • Pharmaceuticals
  • Plastics
  • Polymer Sciences
  • Printing Industries
  • Private Equity

Orr & Boss is often retained by private equity funds and strategic buyers of companies to conduct a "competitive gut check" related to a potential acquisition target. In other words, the acquirer may have its in-house staff perform the necessary financial and accounting due diligence of the target, but a deeper layer of market and competitive analysis is often required.

Orr & Boss’ services are useful to acquirers in the following ways:

  • To conduct a “voice of the customer” analysis of the target company
  • To provide an independent validation of the size of the target’s market share
  • To perform an operations or technology S-W-O-T assessment
  • To conduct a risk analysis associated with the acquisition