marketing strategy


We provide change management services that are highly effective in realigning business operations for optimum performance and if necessary, achieving complete paradigm shifts in corporate strategies.

Marketing Strategy  :  Market Opportunity Assessment

Industries We Serve
  • Adhesives & Sealants
  • Aerospace
  • Automotive
  • Building Materials
  • Chemicals
  • Construction Products
  • Food & Beverage
  • Inks
  • Material Sciences
  • Paint & Coatings
  • Personal Care
  • Pharmaceuticals
  • Plastics
  • Polymer Sciences
  • Printing Industries
  • Private Equity

Whether a company is trying to penetrate a new market sector or is considering launching innovative products in a core market, an opportunity assessment conducted before such a move is often the difference between success and failure. Assessing the feasibility of an opportunity before extensive time and money have been invested enables a company to weed out the bad ideas and understand the critical success factors of good ideas. Through in-depth primary research, Orr & Boss helps clients answer the following fundamental questions:

  • Is there a growing market for my product and service offerings?
  • Is there profit potential for such product and service offerings?
  • What competitive advantage does my company have for these offerings?
  • Can a strong business case be made for investing in this sector?