marketing strategy

services

We provide change management services that are highly effective in realigning business operations for optimum performance and if necessary, achieving complete paradigm shifts in corporate strategies.

Marketing Strategy  :  Market Opportunity Assessment

Industries We Serve
  • Adhesives & Sealants
  • Aerospace
  • Automotive
  • Building Materials
  • Chemicals
  • Construction Products
  • Food & Beverage
  • Inks
  • Material Sciences
  • Paint & Coatings
  • Personal Care
  • Pharmaceuticals
  • Plastics
  • Polymer Sciences
  • Printing Industries
  • Private Equity
 

Whether a company is trying to penetrate a new market sector or is considering launching innovative products in a core market, an opportunity assessment conducted before such a move is often the difference between success and failure. Assessing the feasibility of an opportunity before extensive time and money have been invested enables a company to weed out the bad ideas and understand the critical success factors of good ideas. Through in-depth primary research, Orr & Boss helps clients answer the following fundamental questions:

  • Is there a growing market for my product and service offerings?
  • Is there profit potential for such product and service offerings?
  • What competitive advantage does my company have for these offerings?
  • Can a strong business case be made for investing in this sector?